Brooks Nielsen New Years EveFall 2023
Branding, Campaign design,
Brooks Nielsen Live! is a complete promotional campaign for the Brooks Nielsen New Year’s Eve event in Los Angeles, California. This serves as a complete campaign design including merchandise, posters, bilboards, web banner advertisements, landing pages, and emails.
I designed a complete asset library of repeting elements to be used throughout the deliverables, as well as a color palette, font system, and general advertising strategy. The main inspirations of this project came from retro Los Angeles nightlife, woodtype posters, and beach/surf rock music scene.